FXcess Digital Marketing Officer
Job Description:
We are searching for a highly creative digital marketing officer to support our marketing team. In this position, you will be responsible for planning our digital marketing campaigns, including web, SEO, email, social media, and display advertising; maintaining our social media presence across all digital channels; and measuring and reporting on the performance of all our digital marketing campaigns. Our ideal candidate is someone with experience in marketing, digital communications, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
- Design, build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals. Analyse company’s marketing strategy and suggest improvements.
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Work with our team to brainstorm new and innovative growth strategies.
Skills/Experience
Requirements:
- Bachelor’s degree in marketing, communication, IT, or relevant field.
- Over 3 years’ experience in digital marketing, communication, or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- A solid understanding of HTML, CSS, and JavaScript.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up to date on the latest trends and technologies in digital marketing.
Send Application to Email: career@barterswitch.co.ke
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